Build Your Author Brand 6-week Course

Grow your profile, your credibility and your readership and... Sell Your Book!

 Congratulations! You’ve written a book. You’re an Author.

If you’ve got this far in your authorial journey, well done to you.

Now, you’ve managed to have your book published. You're either a self published, indie or small press author.

You’ve even told your friends and family and you’ve posted on your Facebook profile to tell everyone about your great achievement.

Time to crack open the champagne? 

There’s just one thing.

How will anyone be able to buy your book if they don’t know about it?

Who is your book for?

How will they know to buy it?

How will they know it’s worth their time and effort to go out and find it?

And actually read it?

Does this sound familiar…

  • You are a self published, indie or small press author, having published one or more books and you are waiting for more readers to "discover you"

  • You have a new book idea and would like to approach it with a clear idea of who your reader is and how you will get them excited about your book

  • You know there is more you probably could and should be doing to promote your book, let people know about it and put your name "out there" as an author

  • But, it all feels and sounds like hard work and frankly you're not sure whether you have the time, money or energy to get into it all

  • You would love more people to read and buy your book, but just aren't sure where to start

  • Even though you've identified a couple of Literary Festivals you'd love to be included in, you don't know how or don't feel confident in approaching them

  • The idea of talking on the radio about your book sounds lovely, but surely that's for well-known authors and how would you go about making that happen anyway?

  • You'd love to ask someone about how to promote and market your book and become known as an author, but the opportunity doesn't seem to have presented itself and you're afraid of seeming clueless and isn't it all very expensive?

Next course will begin 11th June 2024

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Join the Waitlist to receive notifications when Enrollment begins

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Next course will begin 11th June 2024 - Join the Waitlist to receive notifications when Enrollment begins -

 
 

 Learn how to Build Your Author Brand 

To position yourself as a credible author

To give you authority in your genre

To be confident in promoting and marketing your book 

Have full clarity on who your ideal reader actually is

Secure media coverage, book reviews, interviews and features - without having to save a huge marketing budget or get a big publishing deal

Experience proven teachings and processes that will get you confident in identifying and pitching your book to Literary Festivals, Speaker Events, Book Reviewers, Interviewers, Bloggers, Media outlets and even Literary Agents

Want to talk with me about whether the course is right for you?

 Over 6 weeks, Build Your Author Brand will:

 
 

Build your unique and compelling Author Brand Story, that will form the basis of your communications to promote your book and give you confidence in yourself as a credible author

 
 

Help you to reach your reader and ideal audience: identify your media targets for features, reviews of your book, interviews and other promotional activity such as Literary Festivals and Talks

 
 

Create your pitch and publicity materials: press releases, pitches and conversation starters

 
 

Create your PR, marketing and media strategy: plan your book launch or how you are going to create impact strategically in the longer term to attract your ideal readers

 
 

Show you how to navigate marketing and social media platforms to grow your engaged audience of potential readers and buyers as an author

 
 

Provide additional weekly live group coaching and accountability sessions to get all of your questions answered and for extra support as you work through the course

 

The Author Brand Course has been completely life changing for me. Through her carefully crafted six week course, Isabelle guided me through every element of marketing a book and gave me the confidence to put myself ‘out there’. From initially feeling out of my comfort zone, learning what my author brand story is through my additional 1:1 sessions with Isabelle, how to utilise it, why I write the books that I do.

I cannot recommend this course enough and encourage all newly published, indie-published and soon to be publishing authors to sign up. It’ll be one of the best investments you will make in your writing journey.

- Claire Beesley, Author of Waiting For The Winds To Change

It's been such an eye-opener and a place to dive deeper into why I write and understand how that connects me to my readers. I thought I knew what my series was about, but Isabelle's guidance enabled me to go deeper. Working on the brand story with her has been cathartic and a crucial step in my author journey. I now understand why it is so important.

J A Browne, Author of The Earth Chronicles

Build Your Author Brand Course Content:

Week 1 Module: Welcome to the course and Introduction to you as an Author

We will take time during the first week of the course for all participants to introduce yourself as an author as well as introduce your book(s) to both Isabelle and the rest of the group.

This valuable first "getting to know you" part of the course will help you to begin thinking about yourself as an Author Brand and how you wish to be represented, as well as building relationships with your fellow authors as a group.

Week 2 Module: Create your Unique Author Brand Story

Create your fundamental brand story, that will form the basis of your Author brand communications. 

It is not enough to tell your ideal reader what your book is about or who you are as the author. It is essential to communicate WHY you have written your book and why your ideal reader should care enough to understand that your book is for them. 

Week 3 Module: Reach your Ideal Reader

Knowing exactly who your ideal reader is and how to find them is absolutely key to your overall book promotion strategy. In this masterclass you will learn how to identify your target media and opportunities, to directly reach your ideal reader and audience.

Week 4 Module: Create Your Strategy

How are you going to launch your book or how are you going to create longer term impact on your potential readers with your existing book? We will discuss how to formulate the strategy that works best for you and looking at Launch Events / Reviews / Competitions / Interviews / Features / Affiliate marketers / Book events & speaking opportunities

Week 5 Module: Create your Book Publicity Materials  

What your story is and how you tell it matters - narratively, visually - in a way that's going to be impactful enough to win that pitch or land an interview. 

In this practical workshop you'll learn how to put together a compelling pitch or press release and your finished bio / boiler plate.

Week 6 Module: Looking at the Big Picture

Once you have put your strategy in place to use your Story and your Publicity materials, we will look at how these work as part of your full marketing strategy. We will assess the different marketing, social media and promotional platforms available to authors and how you can navigate these to figure out what is going to work best for you.

In addition, the course will provide:

  • Pre-recorded teaching modules that you can study in your own time

  • Our unmissable, value filled Open Q&A sessions with like minded Authors, hosted by Isabelle, will take place at key points throughout the course.

  • Individual feedback on your written work throughout the course.

  • Specific contact details and resources provided for media and other opportunities, to individual participants.

  • Worksheets to accompany each module to help you as you work through the course.

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The course is specifically designed for you if you have written a book or books, whether in fiction or non-fiction, including business books.

“The course has given me a lot of inspiration and made me consider doing things I would have never thought I should / could / would do! It has been perfect timing for me, with where I am up to with the book.

I have gone from having no clue where to start and wondering if I would end up launching very weakly, to having materials that feel professional enough to actually approach some high calibre press outlets.”

- Helen Hill, Author of Falling off the Ladder

"When you work with Isabelle, the phrase "author brand" becomes something deeper than just information about you, as a writer.
She knows exactly how to bring out the deep truth from her authors and most importantly, why they are really writing, what they are writing.
The information that Isabelle discovers in her clients, is so important to what authors need to know and later relay to their relative target audiences. Namely, to build a growing sales base, a decent following and media and press interest.

Isabelle is professional, very personable, has a great sense of humour and working with her has been a good experience. I cannot recommend her enough."

- Kit Butler, Author of the Magster children’s book series

A Place on the Course Includes:

6 taught modules to work through in your own time

Individual feedback on your written work

Live Hosted Open Q&A Sessions hosted on Zoom by Isabelle at key stages of the course

Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions

WHY NOT UPGRADE  TO VIP

VIP 1:1 Private Working with Isabelle

We have created a VIP option for the course, that includes time for you to work on the following on a 1:1 basis with Isabelle

VIP BONUS MODULE 1

Uncover your Unique Author Brand Story

1:1 session with Isabelle to get totally clear on your values-driven, purposeful WHY behind your author brand and HOW to communicate it.

Get total clarity your unique Author Brand Story - walk away with fully clear messaging and purpose of your Authorial Brand Story that is going to form the foundations of your Marketing and Publicity strategy for you as an author to launch and sell your books 

60 minute live Zoom session plus written feedback on your work

VIP BONUS MODULE 2

Craft Your Personalised Marketing & PR Strategy 

Pitch your Author Brand - to the book reviewers, the journalists and the author speaking opportunities and book festivals that you have identified.

You will have 1:1 guidance in a 60 minute session on exactly where and how you are going to pitch your Author Brand and book(s), including which methods, tools and platforms you will use. Get clear on how you will land those opportunities that will get your book out into the world in the way you’ve always dreamed of.

Follow up and accountability with Isabelle by your side through the process.

Isabelle's industry knowledge and experience equip her to offer highly professional PR guidance to authors. Every module progresses along a clear roadmap towards the ultimate goal. Sell more books. Isabelle has a non-threatening, fun and effective approach to the serious business of building your author brand. Others on the course brought many helpful insights too. I thoroughly enjoyed the course.

- Peter Armitage, Author of Don’t Go, Gordon

I have found Isabelle’s course to be utterly invaluable from the outset. From our first one-to-one session, where she effortlessly dove into my past, allowing me to discover what feeds my desire to write and who I am as an author.

Isabelle has transformed how I view myself, meaning I am now fully prepared and confident when pitching to and dealing with the media and in promoting my author brand. 

- Pauline Tait, Author of Abigail Returns and Children’s Author

A VIP Place on the Course Includes

  • 6 taught modules to work through in your own time

  • Individual feedback on your written work

  • Live Hosted Open Q&A Sessions hosted on Zoom by Isabelle at key stages of the course

  • Private Group in Facebook to keep in touch with fellow attendees and ask your questions in between sessions

Plus these additional VIP Bonuses;

  • VIP Module 1: Brand Story 1:1 session

  • 60 minutes plus written feedback

  • VIP Module 2: Take Action - Strategy Session 1:1

  • 60 minutes live plus follow up and accountability

 

MEET YOUR HOST

Hi, I'm Isabelle

I help Authors to Build a unique Brand, raise your profile within your genre(s) and grow your readership. I work alongside you to help create your Author Brand Story, navigate and define your target readership and how to reach them, through PR, Publicity and Marketing.

I cut through the myths about what PR is and create clear pathways to raise your visibility through the most powerful tool we have at our disposal – the media. I bring my wealth of knowledge, expertise and resources from my two decades as a publicist for giants of the TV, Film, Entertainment and Publishing sectors, including JK Rowling and BBC.

I offer alternatives from the conventional PR agency model to make my expertise accessible to more Authors and empower them to increase their impact, influence and achieve greater success.

The course has given me a lot more confidence in myself and how to promote my brand.

- Fiona Lowry, Children’s Author

I felt so confident when I completed Isabelle's course, and was able to jump into implementing much of what I'd learned. I felt like I had a plan for my launch that I understood and that felt manageable.

- Meg Kramer, Author of Amoura Awakened

 Answers to our Most Commonly Asked Questions

 

  • The course will begin on 27th February 2024 and will run for 6 weeks.

    You will have access to the course modules for 12 months following the course start date, so don't worry if you don't manage to complete all of the modules within the 6 week timeframe of the course.

  • The Live Q&A weekly group sessions will be recorded and made available for you to catch up or re-watch.

    All of the course modules are pre-recorded for you to watch each week at a time that best suits you, via the private online platform.

    You will have access to all of the course modules and materials for 12 months from the start date, so don't worry if you don't manage to complete everything within the 6 week timeframe of the course.

  • Sessions will be held at times for both UK and international Authors to have the opportunity to attend.

    Live sessions will usually be held on Tuesdays at 7.00pm British Standard Time. Alternative timings of sessions will be offered to fit the requirements of the cohort as necessary.

    When you sign up for the programme you will receive a calendar for your diary of the Live Zoom sessions.

    If you're unable to attend any of the sessions live, recordings of each will be uploaded to our private members' area online for you to watch in your own time.

    All of the teaching modules for the course will be pre-recorded and delivered to you each week to watch in your own time.

  • Yes, you will have the opportunity to join Live Q&A group sessions on Zoom with Isabelle to ask your questions and get individual support within the group.

    Live Q&A Zoom sessions will be held at key points through the course.

    Q&A times will be at times convenient to both UK & International Authors.

    In addition, you will be welcome to send any emails to Isabelle with questions or to gain feedback on your written work throughout the duration of the course.

The course was both enlightening and enriching.

The course is well organized and well run by a charming, patient teacher.

- Judy King, Author of Agnes’ s Broken Dreams

Thank you so much for everything.  It has been an excellent experience,  so much more valuable than I could have imagined

- Jacqueline James, Author of The Barwell Trilogy

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