The film industry is one of those that sucks you in and gets you hooked! It’s glamorous, fun and easy to feel like you’re at the centre of the universe with everyone else on the outside looking in. I have met a lot of interesting characters, met a few of my idols and worked with some of the most famous people on the planet (sometimes surprising and at times disappointing when you get face to face). I have promoted everything from small horror film releases on good old-fashioned DVD, to huge blockbuster movies and mainstream TV shows watched by millions worldwide.

Working for several years representing film and then TV producers I had the opportunity to work with clients including JK Rowling and the BBC.

After almost 20 years of working in publicity and PR for hugely well known brands and personalities, from attending premiere after parties with Colin Firth to hanging out with industry execs in Cannes to being on set with Guy Ritchie and Jason Statham, promoting and generating media coverage for DVDs to books to games to movies, drinks companies, fashion launches - all that the world of glamour and Publicity can offer. I came to realise that there were many more brands doing exciting things in their respective fields and industries. Yet these newly created brands didn’t or couldn’t always have access to the kind of professional publicity and marketing support that I could offer and that they so needed.

Entering the online business space for the first time in 2020, just as the pandemic took its hold on the world, I focused on helping specifically female led brands and businesses. I wanted to make a real change for the lives of women in helping them to find their Brand Story, their voice and identify where and how to use their purpose and message to bring them the most impact possible, through the power of the media.

Build Your Brand with PR was born.

I have now helped dozens of brand and business owners to understand what PR and Publicity is, how they can make it work for them and why getting to grips with your underlying Brand Story is so important.

In 2021 I began to focus on working with Authors. Both in fiction and non-fiction. This includes small press, niche published, self published and indie authors, bringing to bear my experience of having worked with traditionally published authors during my career as a publicist. Seeing where authors’ needs are often not being met by the publishing model where they most require help; in bringing their book to market and ensuring that the book finds its readers. Working with authors and their books allows me to indulge my original love of stories and uncovering their core meanings.

My mission now is in helping Authors to launch their books into the world, to find their voice and identify the unique and compelling messages they will use to confidently grow readerships and inspire fans.

Isabelle Knight is a professional Publicist, Speaker and PR & Brand Mentor to Authors and Business Founders. Isabelle is also Adjunct Professor in MA, PR & Advertising at the American International University of London at Richmond .

In her spare time Isabelle is a classical soprano and soloist with London choirs. She lives in south east London with her husband and two children.