Why Publicity and Marketing shouldn’t be the afterthought to the publishing process

When you get to the point of pressing Publish on your book, whether metaphorically (if you’re working with a small press or hybrid publisher) or whether you’re indie publishing through Amazon; this is the point where it might begin to sink in exactly what sort of task you’ve set yourself. 

Having now spent considerable time working with and supporting self and indie published authors over the last year in my online business, I have seen first hand how many authors are just not prepared for what is going to be required of them in order to get their book “out there”. 

Authors who don’t put time, energy and thought into putting their books in front of potential readers, who don’t create a compelling story and strategy behind why they wrote their book, who it’s for and WHY that person should care about their book; will very quickly find themselves at a point of dwindling or no book sales. 

Doing this work ahead of time, before you actually have your published book in your hands and available to buy on Amazon, is critical.

The more anticipation (or “buzz” as it’s often called) you can create around your book release – and the “Launch” event or social media is just one part of your strategy – the more you can get your would-be buyers excited about your forthcoming book and have them ready to buy as soon as your book is listed. 

These are just some of the things that I help my author clients to work through in terms of their publicity, marketing and launch strategies. 

You can find out more about how you can work with me as an author here

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Isabelle Knight
Founder & Director
IK Publicity / Build Your Brand with PR

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